It’s been said that the more things change, the more they stay the same. Weddings have been around for as long as marriage, and perusing over 100 years of wedding jewelry themes is not a terrible way to spend an afternoon. It’s true that some styles really are absolutely timeless…..in 1890, the style was a single old mine or European cut, round, white diamond, set in six prongs on a plain yellow gold band. Separate but complimentary anniversary bands hadn’t been conceived of yet.
Grey, included, or “dirty” diamonds were never considered for the main stone and were actually considered a by-product of the white diamond production process. Brilliant cut diamonds were invented in the late 1910’s to maximize the dispersion of light. Metals evolve, styles ranged from simple, clean and classic to extravagant and experimental….but one thing that didn’t REALLY change is the shape of the diamond; round, white, clean, and ideally, the larger the better. Somewhere around the 1960s, we see trends change, and alternative shapes became popular…. emerald, oval, square, baguettes.
Even marquise shaped became popular choices, especially when you consider that a diamond with a lower carat weight could, because of the length down the middle, give the illusion of being quite a bit bigger on the inside. Halos give otherwise smaller stones a lot more real estate as well. Somewhere around ten years ago, we finally see color entering the diamond arena in full force, and as more and more celebrities began wearing colored diamonds, the industry is giving those previously dismissed “byproducts” a second look.
Here we are, then, in the age of information. The power of the story means that consumers want to know the history of their purchase, and are willing to put time and resources behind wearing jewelry that is in line with the same values they use to for their food, clothing and transportation choices.
We want our most expensive purchases to have the same personality and individuality that we value in ourselves. Many diamonds are being reused from family heirlooms, adding “upcycling” and sustainability to the jewelry’s individual history. Alternative cuts such as the rose cut look larger because of their flat bottoms, meaning you get more bling for your buck. Brown, grey or “salt and pepper” diamonds are a great way to add personality and contrast.
We’ve recently had a demand for natural, uncut diamond crystals in wedding jewelry, which possess an unprocessed beauty and energy that can’t be replicated. Truly no two are alike.
And if diamonds don’t give the range of color desired, sapphires are a durable and affordable alternative. Millennials are looking for an experience when shopping for jewelry, and knowledgeable, bespoke artisan jewelers can provide that. Your jewelry should have all the same personality that you do!